Eco-thinking entrepreneur Geoff Thomas approached us with a vision. His vision was backed by science and a passion to help change not only the perception of cleaning and hygiene products, but also the industry as a whole. We listened to his story, passion and brand vision. At this point there was just a product, backed by science and a goal. No name, brand or logo. We were tasked with understanding the objective and creating a whole brand for this ground-breaking product. After thorough market due diligence and brainstorming, we slowly pieced together the wave. hygiene brand, strategy, direction and feel. Within a few short weeks we had built a conscious consumer brand which ready to be placed in supermarkets across the UK.