Seventh Axis operates as a research centre while simultaneously representing an active vision of what the future holds. The brand identity matched the scientific precision of the supported research as we developed this pioneering institute's new direction. Every aspect of the space and naming system was designed to project clear messages while building confidence and momentum for the future. The outcome reflects the fearless minimalism of Seventh Axis which represents the discovery-focused ethos of the organization.
Branding & Identity
The name Seventh Axis emerged from the centre’s geographic and conceptual position—San Francisco, often called sitting on the seventh tectonic axis. This sense of balance, force, and movement became the core of the brand. We built a bold, minimal identity around this idea, with a striking logo that captures the geometry and tension of that seventh axis—sharp lines, deliberate symmetry, and motion-driven design. The monochrome palette and refined typography reinforce a sense of logic, ambition, and precision, making the brand feel both elevated and elemental.
Creative Design
The centre's design system transformed into a physical reality through its spatial layout and wayfinding system and bold visual storytelling elements. The entire design process including signage and environmental graphics followed a structure-based approach that maintained simplicity for the purpose of achieving clear objectives. A suite of black-and-white videos directed by us presented the brand and its mission through visually powerful pieces which express the disciplined energy and truth-seeking nature of work conducted within the organization. The result creates a timeless brand and space that demonstrates focus while preparing to direct scientific advancement into its future chapter.
