For Idle Grounds, we built a brand that feels as effortless as it is intentional. From identity design to creative advertising, packaging, and beyond, every element was crafted to capture the café’s dual nature—calm and inviting by day, moody and intriguing by night. We blended earthy textures with bold simplicity, created witty, understated packaging, and designed campaigns that intrigue and inspire. The result? A brand experience that lingers, much like the people who find themselves at Idle Grounds—quietly bold, creatively restless, and always in the in-between.
Branding & Identity
At Orange & Teal, we crafted a brand identity for Idle Grounds that reflects its effortlessly cool, laid-back yet refined atmosphere. From the logo to the tone of voice, every element was designed to capture the café’s dual personality—calm and inviting by day, moody and intriguing by night. We developed a visual language that blends earthy textures with bold, modern accents, ensuring Idle Grounds stands out in LA’s vibrant café and cocktail scene. The result? A brand that feels both timeless and unconventional, perfectly suited for those who linger in the in-between.
Creative Design
For Idle Grounds, we crafted a creative advertising campaign that mirrors its unique blend of laid-back charm and refined edge. Through bold, minimalist design and evocative copy, we positioned the café as more than just a coffee spot—it’s a destination for those who appreciate craft, culture, and the art of slowing down. From striking posters to engaging social content, every piece of creative work was designed to intrigue, invite, and leave a lasting impression. The result? A campaign as effortlessly cool and quietly bold as Idle Grounds itself.
